Creating leverage and network marketing success is more simple than ever with the power of the internet.

But hold on, let’s not forget to pay tribute to those tried and true offline strategies that account for the success of so many professional network marketers…

There is value in both ONLINE and OFFLINE strategies to grow your Network Marketing business!

The key to a leveraged, well diversified business, is to MERGE both online and offline strategies to create the best results!

The internet is here to stay and I know you want to be able to create a leveraged business and a leveraged lifestyle. The internet will be your biggest ally to do just that!

What you do offline can be enhanced by what you do online. 

I’m not suggesting you stop your offline prospecting strategies and abandon ship for the super shiny and exciting ways of the internet. 

What I am saying is that the power comes in merging the two. Merging the two to create the best results!

By the time you finish reading, you’ll know how to explode your networking business using the internet! 

You’ll be able to apply old-school tricks and merge them into leveraged internet-based techniques. Be sure you don’t miss getting my 10 DAY FREE BOOTCAMP! It’s the ultimate guide to creating leverage in your business using the internet!

90% of what you do offline is directly transferable to the World Wide Web

What the Internet Can’t Replace

First, there’s no substitute for the power of live events, whether they’re training seminars or big company meetings.

This is network marketing, after all.

And networking is all about getting to know people. It’s all about building relationships!

Live streams and webinars are great, but they’ll never bring folks together like real-life meetings.

Any active organization should have at least quarterly in-person meetings.

That’s how you build your community, help people bond and give folks that infectious, hungry energy you get from being around like-minded people.

The Internet can’t replace that.

You’ve heard it said…

Leaders are born at events!

Now, what CAN be done online?

EVERYTHING else!

The fact is, most elements of network marketing are easier when done online.

Let’s start with the most obvious one…

Invitations |

Traditionally you invite someone by giving them a call or meeting up in person.

Since fewer and fewer people communicate or answer phone calls, text messages make inviting easier and more scalable.

Not only do you get responses faster than with voice mail, you can attract and keep people curious with text.

This isn’t exactly an Internet-based technology, because SMS is what first made it possible, but nowadays, most communications mediums we use—FB Messenger, Snapchat, WhatsApp, Instagram, Twitter, etc. use direct or private messaging.

So that’s one thing—inviting via text or some type of direct message.

It’s not earth-shattering nor controversial, but it had to be pointed out.

Sharing Materials |

When I started out in the network marketing industry in 2009, we’d give people CDs or DVDs, which can cost a lot of money, if you are prospecting a lot – which I did.

I’d give that out and say…

“Let’s meet up in a couple of days after you have the time to look into this. Then we can talk about it.”

That was the hook.

The material is what got people interested enough to meet me again AND because they had to give me back the CD, it was added obligation to meet with me. In fact, I told them that the CD/DVD cost me money, so I needed it back.

Nowadays, being online, you can just send people a link to a video.

And again, you can use SMS, Snapchat, Instagram, Email, etc. to do it.

I don’t have to explain that this is instantly scalable, replicable, and doesn’t cost your team anything.

Imagine…

Back in the day, you had to call a person, or see them in real life, AND give them the material..

When all you wanted was a commitment to speak to you again.

Today, in my team, we make the prospect PROMISE to show up on our scheduled follow-up.

Holding someone to their WORD can be just as powerful (or more) than a physical CD, when done correctly.

One-on-Ones |

Many network marketing leaders still recommend you meet up with people at Starbucks.

That’s cool and all, but it’s also REALLY inefficient…

I love a good coffee date, but as a busy momma with 2 little ones at my side, nap times, swim lessons, play dates, gymnastics, lunch, etc, when would I find the time to sit down with everyone I needed to?! I needed leverage so that I didn’t have to compromise my days with my kids!

One-on-ones are not scalable.

You spend money on gas and coffee; you’re spending time on the commute.

On the other hand, a Skype call or a hangout are instant—and you can use them to network with anyone, anywhere in the world.

It’s almost as personable as a real-life interaction, and actually feels more comfortable to many customers and prospects.

One-on-ones are easier with the Internet! Again, nothing earth shattering, but here’s where it gets interesting…

Showing the Plan |

Traditionally, you see plans at a hotel or home meeting or conference.

Now, showing it is as simple as having a weekly webinar (virtual class) each week.

If you want, you can have them more frequently than that—and people will hop on to watch the presentation.

Even better, LIVE webinars have video conferencing capabilities.

You can unmute to give people a chance to ask questions, and handle objections in real-time.

My favorite way to leverage the power of the internet to present my opportunity is through weekly Discover Calls with 3 of our top team leaders sharing our story, the products and the business plan. Getting to be face to face with our guests, in the comfort of our own homes is powerful!

Webinars give you leverage in terms of time.

You don’t have to commute anywhere; you don’t even have to leave your house.

I’ve even seen people do home parties with live Google Hangout feeds, which is fresh because you can demonstrate many products like you would at a physical event.

Training Kits |

When a new member joins an organization, they should buy a training kit that gives them all the information they need to get up to speed on the business and products.

That’s the traditional way to do it.

Nowadays, you can leverage that technique with team membership sites where people can log in to access video training.

This doesn’t cost anything, and you can reach as many people as you want without incurring any extra costs. It’s a win-win situation.

Best of all, team membership sites can be accessed via iPads, cellphones, computers — any device, really.

So you’re killing two birds with one stone: making training kits affordable and accessible from anywhere.

Being able to drive down the road and consume team training is immensely valuable!

That’s the power of the Internet for ya.

Live Training |

In the past, we’d go for in-the-flesh meetings at our uplines’ homes.

Unfortunately, this could mean spending hours driving there, and then some more hours going back.

Add the price of wasted gas, and you’ve got no leverage.

The upline had no leverage either, because he had to put up with people in their home, buy food and drinks, spend time prepping and cleaning up.

Now, live trainings have been replaced with webinars, so everyone saves time and money.

Everyone gets a little more leverage.

Everyone’s a little better off.

And virtual meetings (webinars), gives you the option of holding as many sessions as you’d like, as often as you’d like!

Building a Community |

This one is huge! Today, you can use Facebook Groups to organize your team and business and even your prospects…

IN REAL-TIME.

You can get real-time feedback on your team

Your team can get real-time help from other team members about their questions

#helloleverage

The tools we have today to be able to create community and give feedback and help real-time is insanely valuable!

It makes building and keeping a coordinated organization so much easier.

From what I’ve seen others do and I personally do, Facebook Groups are the number one tool out there, and they’re very efficient and effective.

It allows you to see problems or challenges quickly, as they arise. It’s not a place for people to gripe or complain – you make it clear that negativity is not tolerated. But a place to share, ask for help, ask questions and stay connected to each other.

Best of all, by building your community online you can stay at home, travel the world – whatever you want to do.

You’re free!

(And that’s what we’re all here for, right? Financial freedom as well as abundance.)

Cold Prospecting |

The final activity you’re already familiar with from traditional network marketing is cold prospecting.

This, together with warm prospecting, is the lifeblood of any network marketing business—and everyone knows that.

The uncomfortable part is, warm market prospecting means seeing your friends and family as a source of money.

That can make it awkward for everyone.

If you’re like most people, this is a problem—because you don’t want to be “that person.”

You know who I mean, right?

The person everyone used to love but now tries to avoid, who won’t talk about anything but their business, who walks around with a hidden agenda in every conversation.

With cold market recruiting, you might feel like you’re harassing strangers at malls and public places, as opposed to being a normal social being in society.

I am all for talking to people in public and making new friends, but it’s not the first thing that comes to mind. I’d rather enjoy my day in the mall, buy my groceries and get out and if I just so happen to be in the store with my kids, I can guarantee you I’m not thinking about prospecting, because hello….needy children.

Cold prospecting is really where the internet outdoes traditional network marketing in a big way!

If you’re savvy, you can do social media prospecting for both warm and cold markets, targeting strangers and friends of friends…

Without having to be pushy, or even pressuring people who aren’t interested.

Now this takes skills you’ll need to learn them to be effective so grab our FREE Social Media Recruiting Frenzy Guide to learn how to effectively connect and recruit using social media!

The good news is you can recruit without roaming around public places, or having a hidden agenda.

This saves you some time, energy, but more importantly, self-respect.

It also makes you look a lot more legitimate, when your home business is actually a “home business”.

What Only the Internet Can Provide

Now, all of the above things are online equivalents of real-life stuff.

However, there are some things that are unprecedented…

Meaning they don’t exist in traditional network marketing.

Here are 4 things you should know about and be taking advantage of, when it comes to recruiting or selling with online marketing…

1 | Active Lead Generation

First of all, some old-school leaders recommend you purchase leads from a lead vendor and then cold call those leads, um say what?! Yea no thanks!

I don’t recommend that and cold calling is not a skill that duplicates well and in my opinion is a waste of time.

The internet equivalent to this, which has far more leverage are “solo ads.”

A solo ad is different than buying a lead.

With a solo ad, you’re buying one-time access to someone’s email list for the purpose of sending your marketing message, but you have to pay each time you send it and there are no guarantees as to your result.

As a result, this is not a beginner strategy and requires having trusted relationships or you can lose your shirt, if not done right.

The following items are what I RECOMMEND you do take advantage of starting TODAY!

2 | Passive Lead Generation

Remember how the Internet allows you to send invites, materials, and training to people?

Well, today’s technology actually helps you automate all those things into a process or series of steps, so that leads, sales & even new recruits come in automatically.

Um, how cool is that right?!

Most people don’t want to be running around chasing leads all day (online or offline)…am I right?!

They want to make money from a system that is set up once and can run over and over again with little interference!

This automated recruiting/selling process is referred to as a “Sales Funnel”…

3 | Sales Funnel

Here’s how it works…

You place an ad or social media post for people to see. You pique their interest, engage prospects with information that is automatically delivered to them, they are invited on a webinar and on the webinar, they join your team, etc.

It’s easy, and it helps you automate and scale your business even more. Now, the more personal interaction you have with interested prospects, the more people will join your organization, but you’ll also have many join on their own with little to no involvement from you! #leverage

(Now if this is overwhelming, don’t worry, I can show you already built out sales funnels with proven techniques!)

Imagine waking up to many many new leads and generating new sales and business builders each month!

This is only possible with…

4 | Online Advertising

At the moment, Facebook ads are the hottest, number one way to generate prospects and interest for your business.

Everyone’s on Facebook.

And using its ad platform can explode your business in ways you won’t believe, especially if you come from traditional network marketing.

What we’re doing online isn’t all that different from how things are done offline, and if you are a traditional networker, I hope this has opened your eyes to the possibility of using the Internet to build and enhance your business!

The key thing to know is that using all this technology I mentioned, in the right sequence and in semi-automated ways, is what makes a REAL business.

When you combine automation, with the leadership skills and personal touch of the traditional networking world, you will be unstoppable!

It’s not enough to do one thing — you’ve got to put together the whole package.

You’ll find that 7-figure earners, online and offline alike, do exactly that.

The Key Advantage to Using the Internet

Finally, in business, it’s essential to track performance and create predictable results.

The Internet allows us to track performance MUCH faster than we could otherwise.

It also gives you conversion rates, so you can adjust your “pitch,” or marketing message, on the fly, if your sales or recruiting percentages aren’t what you need them to be.

The bottom line is there’s no luck to business, especially in network marketing.

The Internet isn’t some magical tool that’s going to take a bad leader and make them top producers.

It just makes it a lot easier to scale and optimize things you’re already doing, in a different way.

What I teach in my 10-Day Online Recruiting Bootcamp is how you can utilize all these different technologies—in the right order—to leverage the Internet to your advantage.

You can literally automate over 90% of your business building efforts online. LEARN HOW!

Again, the “old-school” rules of network marketing still apply.

At the end of the day, you’re still dealing with people…

The Internet just gives you more efficient tools to do just that.

I’m not saying abandon the old ways. I’m saying enhance them with online strategies!

Truly merge online and offline strategies to create the biggest results for you!

I’ll gladly give you my 10-Day Online Recruiting Bootcamp for free by clicking here, if you’re ready to learn more.

Links to Connect

• Join the FREE Ambitious Motherhood Community
• FREE CLASS - How to Make Your First $1k Online Without Sacrificing Your Family Life
• Chat it out and pinpoint your monetizable brilliance by DM-ing Katie on Instagram
• Make sure you pick up today’s freebies to help you find  success in your network marketing business and sponsor more reps and build a bigger network whether you are new to the industry or a seasoned veteran. - My 10 Day Online Recruiting Bootcamp 
• Social Media Recruiting Frenzy